Monday

White Teeth Scam: Vibrant Whitening


I found an ad online for Dazzle White Pro and Vibrant Whitening. What struck me was the following line..

to get one full "super" whitening, comparable to what you might attain at a local dentist for $400 or more, using nothing but free trial* offers and paying just a few dollars in shipping charges.

The idea behind these teeth whitening ads is to sell buyers a product. Unlike something one would buy in the store however, these white teeth companies use something called "negative option" when selling the product.

A buyer signs up for Vibrant Whitening and Dazzle White Pro thinking they are getting a free trial and are only liable for shipping and handling.

However, the ads carefully hide in small print and or at the bottom of the sign up page that the buyer is actually signing up for a membership which includes monthly shipments of the teeth whitening products.

The buyer is responsible for the monthly charges which may be as much as $90.00 per product per month. With these offers generally including two products, the monthly charges with shipping and handling may be as much as $200.00.

What's more is that other products are "piggy backed" onto the deal as well. These products include buyers clubs or wellness clubs. These also have monthly charges as well. To make matters more difficult, disattisfied customers have to contact multiple companies to cancel their memberships and purchases of these teeth whitening products.

Vibrant Whitening, Dazzle Pro and Dentech are three of the teeth whitening companies selling their products with "negative options" purchase plans.

Due to the glut of advertising and the promise of a low cost, the marketing of these products is questionable. If any of these three teeth whitening products work for you and you do not mind paying such a high price, then feel free to use them.

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